Located in Northern Luzon (Laoag City), providing early access to a growing IT-BPM talent market with limited competition and strong long-term potential
Draws from a broad northern workforce across surrounding provinces (e.g., Ilocos Sur, Apayao, La Union), including fresh graduates and early-career professionals
Supported by regional academic Schools/Universities (e.g., Mariano Marcos State University, Northwestern University, Divine Word College of Laoag), ensuring continuous inflow of business, IT, and education graduates
Anchored in Ilocano values of “panagtrabaho a naurnos” (disciplined work ethic) and “kinaanus” (resilience and perseverance), driving high attendance, reliability, and consistent performance outcomes.
Proximity to residential communities reduces commute burden, driving workforce stability and long-term engagement
Approximately 15–25 minutes from Laoag International Airport, enabling connectivity to Manila and select international routes